American Airlines Takes Off With Launch Of New Amenities & More

Sun, 12 May 2024

American Airlines is heating up the inflight experience ahead of the summer travel season with a wave of premium onboard enhancements to make travel even more enjoyable. Customers will fly in style with a new, reimagined amenity kit series and bedding, and savor new dishes throughout their journey. In the future, customers can anticipate an increasingly elevated experience with the arrival of new Flagship Suite® seats.

American Airlines Launches New Amenities

“We thoughtfully curate each element of the onboard experience so every customer can look forward to the time they spend in flight,” said Kim Cisek, American’s Vice President of Customer Experience. “Part of the magic of travel is connecting our customers to the people and experiences that matter most to them. We’re taking that concept to the skies by introducing a new, dynamic onboard program that’s inspired by feedback from our customers and team members.”

Stylish New Amenities For America Airlines & More…

The new program will be on board more than 300 international and transcontinental flights beginning Monday 27 May in Flagship® First Class and Flagship® Business Class cabins.

American’s primary amenity kit will be available yearlong for customers flying in premium cabins. The kit will include staple amenities customers have come to expect while in flight, such as a toothbrush, dental kit, eye mask and earplugs, in addition to new and evolving skincare products and offerings. American will cycle new brands and products within the kits for customers in all premium cabins, creating a unique customer experience several times over, based directly on customer feedback.

American Airlines Launches New Amenities

American collaborated with beauty retailer Thirteen Lune to curate the skincare offerings, which will feature high-quality beauty brands from Thirteen Lune’s tailored collection with wide ranging representation of diverse founders and voices such as Joanna Vargas and Relevant.

Elevated Bedding Inspired By Customer Feedback

Customers will travel in elevated comfort with new bedding, pillows and sleepwear that deliver on customer expectations for a restful experience on board. In American’s research with customers, travellers shared that 75% prefer dual-sided pillows, with different materials on each side of the pillow. Based on this feedback, customers traveling across Flagship® First Class or Flagship® Business Class will enjoy a dual-sided pillow with cool touch fabric on one side, and traditional fabric on the other.

American Airlines New Bedding Offerings

Those traveling in Flagship® First Class on international flights will continue to enjoy a set of pyjamas, based on feedback that 80% of first class customers value having pyjamas onboard. In addition, travellers in Flagship® Business Class on all international flights will now enjoy slippers onboard, instead of only on ultra long-haul flights.

New Dining Also In The Mix For American Airlines

While dining on board, customers can embrace the journey with diverse flavours and new menus that are inspired by popular American Airlines destinations worldwide. The offerings feature internationally inspired pastas, salads and more.

American Airlines New Dining Offerings

Travellers jet-setting to one of American’s new summer destinations like Nice, France; Naples, Italy; or Copenhagen, Denmark, will be able to relish delicious offerings like macadamia crusted sea bass with citrus cream sauce, quinoa, toasted orzo, and haricots verts. In addition to these offerings, pan roasted chicken, tortellini pasta and other offerings, including new pre-order options, will continue to roll out this spring for business class on flights from the U.S. to international destinations.

Our Final Thoughts

American Airlines continues its commitment to delivering a good experience on board. From launching new inflight amenities with a range of designers and brands, along with sustainably sourced materials, we appreciate the airline listening to customer feedback to drive product decisions. After all, travellers are the ones experiencing the product.

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